Motivate
your team at the next sales meeting. Instead of being bored
and lethargic, your sales people will leave amazed, pumped up,
and ready to sell.
I incorporate
ideas about asking for and getting referrals, having the right
attitude to get the sale, and creating trust and relationships
in business.
Reward
and spotlight key players and high achievers.
An
Example of Customization:
SKILL:
Prospecting
IDEA: Prospecting is really just a matter of mental discipline.
EFFECT:
I
show an empty bag and fill it with jellybeans while telling
the following story:
What
if I showed you a big bag of multi-colored jellybeans and threw
in one $50,000 diamond. Then I blindfolded you and said you
could scoop handfuls of the mix as long as you wished, before
giving the next person a shot. When do you think you would stop
"prospecting"? Before you got that diamond? Of course
not. Think of that bag of jellybeans as you set your sales goal
each day and go for that diamond. Then, when you get it, go
home, enjoy your success and get stoked for a great day tomorrow.
At
the end of the story, I reach into the bag and pull out a diamond
ring, but all of the jellybeans have vanished.
Nobody
will forget that message.
The
Shows:
Strolling
close-up magic
is something that the people attending your events will talk
about for a long time. Instead of a bunch of boxes that look
rigged, spectators get to see magic with objects like coins
and cards. The show happens up close and personal so everybody
gets involved. The magic happens right in their hands! This
is sophisticated sleight of hand, not kiddy magic. It's incredibly
powerful and very intimate.
The
comedy magic stage show doesn't require a big stage, but
the results are huge. This show can be done for an audience
of 50-1,000 people. I utilize a ton of audience participation,
lots of humor, and great magic.
You
supply me with information and I use that information to construct
jokes just for you. This is incredibly powerful. The reason
this type of comedy has such a huge effect is the "inside
joke" principle.
For
instance, you may have a co-worker that orders the same thing
for lunch everyday. It starts to become something he gets kidded
about around the office.
Now,
let's say it's time for your company's annual sales award banquet
and this co-worker is up for an award. As the MC, I could introduce
him with three or four jokes about his lunch habits. Before
I even say his name, people will be laughing because they know
exactly who I'm talking about.
Corporate
Entertainment Originators Isn't Like Those Other Companies
If
you're trying to hire entertainment for your company's events,
I'm sure you're having a hard time knowing who to believe.
Everybody
is claiming to offer the same things, yet when you ask for a
price quote there are huge inconsistencies.
To
make matters worse, when you say the price is too high, the
agency is willing to "work" with you. Work you over
is more like it.
After
dealing with these people you're probably starting to think
used car salesmen have more scruples; You're probably right.
You'll
have a completely different experience with CEO.
Consistent
pricing so you can be confident of your decision (you won't
have to worry that the next person calling is getting a better
deal while you get taken).
Fully
customized programs. A lot of entertainers claim to customize
their programs and they charge a lot more for these shows. However,
when you see them at some other event, the show is almost identical.
Just saying the company's name isn't customization.
Hip
entertainment (not bland, low-energy stuff you've seen a thousand
times).
Fun
entertainment that people will remember for a long time.
More
effective entertainment. Why not entertain people and accomplish
something for your business? Whether you're trying to generate
leads at your tradeshow, motivate your sales force, or make
a great impression on clients, we can help.
Sophisticated
shows (no cornball antics to embarrass you).
You
won't have to worry about complaints or regret the next day
(clean, appropriate material means you can relax and enjoy the
show with confidence because you've hired a professional).
Your
products and services will be presented the way you want them
seen. Yes, people will be entertained, but they'll also leave
with a great feeling about your company and what it does.
Highlight
key players and make them feel great (long after the plaque
is collecting dust, your high achievers will always remember
being the star of the show).
You
can relax or take care of important business. You don't want
to hold somebody's hand throughout your event. We're professional,
we've done this stuff a million times, and we know what to do.
After we arrive, we get down to business. It's one less thing
you have to worry about which frees you up to take care of things
like networking, selling, or handling a real business crisis.
Comedy
that people remember. Your guests and clients will be laughing,
they'll feel good, and they'll have you to thank for it. This
is so much better than having to apologize for the lousy entertainer
that seemed good on the phone.
When
you think of magic, you may think of a clown or a child's birthday
party. After witnessing a professional sleight of hand artist,
your opinion will be forever changed. This is intimate entertainment
suitable for all of your corporate events.
No
embarrassing moments.
No
foul language.
No
hard sales.
No
obnoxious behavior on the phone, at your event, or any other
time.
No
gaudy outfits that turn your event into a child's birthday party.
Memories
that will last forever (I get people constantly telling me they
still have a memento from one of my shows. Sometimes, they even
have it in their wallet or purse to prove it.)
Better
pricing with better value. Our motto at CEO is to over deliver.
A lot of entertainers simply show up and do what's expected,
nothing more. When I leave your event, you'll feel like you
got a bargain because I'm willing to go the extra mile to make
you look great.
Entertainment
that really does something. I own this company, I know how important
it is to me so I know how important your business is to you.
You'll be getting somebody that's working to help you succeed.
So many of these other performers don't have a conscience; they
just want their fee. Most of them simply don't care what happens
after they perform and leave.
Here
Are Four Good Reasons To Believe Me
One:
I've
been in this business almost my entire life. I started learning
magic when I was four years old. I started performing magic
for money when I was 14. I've worked for agencies in Miami,
Orlando, Chicago, and Los Angeles. As a result, I've worked
with great people and I've worked with unscrupulous characters.
It's clear to me that the companies who were honest and provided
a great service prospered while the other ones closed up. CEO
is prospering because we deliver on our promises.
Two:
My clients use me again and again. There's one magician I know
of that teaches marketing to other magicians. He says, "Don't
worry if your act stinks because marketing is so strong that
there's enough work to last you a lifetime even if you only
work for each of your clients once." Wow, I wonder how
his customers would feel if they knew his philosophy.
Three:
I'm
a member of both the Society of American Magicians and the Academy
of Magical Arts at The Magic Castle. Not only that, but my entertainment
experience extends beyond magic. I worked in major market radio
(New York and Chicago) including a stint with Howard Stern,
have performed at the best known comedy clubs (Catch A Rising
Star, The Comic Strip, The Comedy Store, etc.), was the opening
act for Kenny Kramer "The Real Kramer," graduated
from the Player's Workshop of the Second City, and performed
for two years in one of the best known comedy troupes in Chicago.
Four:
CEO
is my only source of income. Guess what? A lot of these "entertainers"
you're talking to have jobs. They can't make a living from performing
alone because they just aren't good enough. Maybe with experience
they'll be able to quit their day jobs, but do you want to pay
for their training?
Don't
Take My Word For It. Look At The Celebrities I've Performed For And Read What My Clients Say.








"Thanks for helping BusinessWeek make a great impression."
Dear Zach,
My image of magic was shattered the night you entertained our BusinessWeek clients. I had no idea how powerful and sophisticated intimate sleight of hand could be.
Booking you added a great touch to our party, and our customers are still talking about how much you added to the "magic" of the evening. Not only did you add a unique, surprise element to the party, but you were also great to work with. From our first contact to the end of the party, you were a consummate professional.
Thanks for helping BusinessWeek make a great impression. Our Clients are already asking about next year!
Best Regards,
Bob Maund
"Best
entertainment in the last five years"
Dear
Zach:
I
want to personally thank you for being the best entertainment
personality that the Jesters have had in the last five years.
Your personality matches your magic. You astonished us all with
your magic. You are professional, outgoing and everyone loved
you. Your stand-up comedy routine was incredible. You made everyone
laugh and feel comfortable.
On
behalf of the Royal Order of Jesters I want to personally thank-you
and would without reservation recommend you to all groups who
want to be entertained by a real professional comedian and magician.
You are a true entertainer and I hope to see you again."
Yours
very truly,
Marc
Jay Brauer
Program Director for the
Royal
Order of Jesters
"We
have had excellent response from clients."
Mr.
Waldman anticipated our needs and represented us in an excellent
manner with both current and future clients. His performance
as a magician was excellent. More impressive however was that
he was able to convey to every client, in a professional manner,
that we were the company sponsoring his performance."
We
have had excellent response from clients and would recommend
Mr. Waldman's services without hesitation.
Sincerely,
Irving
Reitzenstein
Pharm. D.
Valley
Drug and Compounding, Inc.

"All we had to do was tell you where we needed help and you made a crowd appear."
Dear Zach,
Thank you for performing at The Koreatown Plaza.
From our first contact with you to the end of our event, you were a pleasure to do business with. It made hiring you a delight.
Our event was intended to increase foot traffic throughout the mall. Although we had a lot of things happening, there were certain "dead spots" that weren't being reached by the amusements. However, your ability to gather and entertain an audience wherever we sent you solved the problem. All we had to do was tell you where we needed help and you made a crowd appear. I watched a section of the mall go from a ghost town to bustling with customers. It was like magic!
Sincerely,
Mark Choi
President
JES/The Korean Book Center
"You
added value to our event."
Dear
Zach:
Thank
you for making our 2002 Toastmasters International District
33 Fall Conference one of the most memorable yet.
Our
theme was 'Harvest The Magic,' so it seemed appropriate to have
a magician reinforce our message. However, you did more than
blend in with our theme. You added value to our event, you were
flexible, and you did a great job of accommodating our last
minute changes.
I
received fantastic and positive comments about your strolling
sleight-of-hand magic as well as your stage show for weeks after
the event.
You
provided us with a unique and special performance that set this
conference apart from all others.
I
look forward to working with you again in the future.
Sincerely,
Bruce
Louie, DTM
Toastmasters International District 33 Governor
2002-2003 "Dare to Mentor"
"You
surpassed all our expectations."
Dear
Zach:
I
would like to thank you again for traveling to our winery recently
to do a show for the staff. Everyone really had a great time.
You are a very talented comedian, magician, and performer. People
continued to talk about your show weeks later. You did an excellent
job of adapting to our company's culture and coming up with
just the right material for the audience. You surpassed all
our expectations and made us very happy!
I
hope we have the opportunity to see you perform again in the
future. We would certainly recommend you highly to prospective
clients."
Warmest
regards,
Mark
Uhalley, Owner
Summerwood Winery & Inn
"You
brought us laughter and amazement"
Dear
Zach:
You
made our recent holiday party more fun just as promised. On
top of that, you brought us laughter and amazement. In fact,
everyone was buzzing about your magic for days after the party.
You
certainly exceeded our expectations!
I
know you can't reveal the secrets of your magic tricks but frankly,
we were so entertained that we don't even want to know how it's
done. One secret I do know however...you're a gifted entertainer.
Thanks
again for adding your special magic to our event. I look forward
to working with you again and please feel free to use me as
a reference for anyone considering your services.
Sincerely,
Rich
Hurley
Director of Sales and Marketing
Insight
Staging & Events
"We consider you our secret weapon."
Dear
Zach,
A
note of thanks to you and your staff at CEO for the entertaining
assistance you brought to our recruiting season. When asked
what most our athletes enjoyed about each recruiting weekend,
invariably your magic show was mentioned as a highlight. We
truly believe that you played a big role in our most successful
recruiting year (ranked #1 nationally) and for that we are most
grateful.
We
look forward to using your services as often as possible in
the future. In the "recruiting wars" of college football,
we consider you our secret weapon.
Fight
On!
Pete
Carroll
Head Football Coach
University
of Southern California
P.S.
Thanks, also, for teaching me how to levitate.
"We
didn't want a stuffy or uncomfortable atmosphere"
Dear
Zach,
I
wanted to take a moment to thank you for helping make Absolut's
"Day at the Races" a success. The day was intended
to show our appreciation to some of our key customers. What
we didn't want was a stuffy or uncomfortable "hard sell"
atmosphere.
The
other concern we had while planning the event was that people
would become bored during the twenty-minute periods between
races. Everyone at the event enjoyed the time you spent entertaining
them at their tables. Your mix of magic and comedy kept the
atmosphere light and the day moving.
Best
of luck with your future endeavors!
Sincerely,
Michael
L. Olsker
Regional Marketing Director
Absolut
Spirits Company
"I
was a little hesitant about having a magician/comedian"
Dear
Zach,
I
would like to take this opportunity to congratulate you and
to thank you for a wonderful performance at our company Christmas
party. It is our goal to entertain our employees at out annual
get together. I must admit I was a little hesitant about having
a magician/comedian, was I ever surprised. You read each and
everyone just right. Besides being an incredible magician I
felt your comedy was extremely funny and tasteful at the right
moments. Our employees are still commenting on how entertaining
the evening was. We are looking forward to having you entertain
our employees at our next annual gathering. We hope you will
be available. May you have a prosperous New Year!
Respectfully,
Michael
Perilman
President
M
& M Boys, Inc.
Magic
is interactive, so your products and services become interactive.
Your
show will be one of a kind.
Comedy
Close-Up
Sleight of Hand Magic
Stage
Magic
My
specialty is corporate entertainment. When you call other companies
or magicians they most likely try to do everything so they aren't
particularly good at anything.
You
Won't Find Me In The Yellow Pages
I
used to advertise in the Yellow Pages but the people that called
me were shopping for the cheapest company. I'm not the cheapest
but I am the best.
There
is normally a correlation between a performer's fee and the
quality of the program. You would never think that a $3000 car
might be similar to a $30,000 car. Just the same, you wouldnt
think that a $100 magician might be similar to a $1000 magician.
You normally get what you pay for. And consider this: What you
pay for a magician is normally a small fraction of what you
pay for the meal at a banquet and the entertainment is probably
far MORE important than the meal. You often pay 10 times more
for the meal than for the entertainer (on a per capita basis),
when in fact the evenings program is probably 10 times
more important than the meal. Consider the true value-per-person-attending
when deciding on your entertainment investment.
Ironclad,
You-Can't-Lose-Money-Back Guarantee
Because
I'm so confident you're going to love my services, I'm willing
to extend an ironclad, 100%, you-can't-lose money-back guarantee.
Book me today. If you aren't 500% thrilled and more, I don't
want your money. If you aren't satisfied with the performance
just let me know and I'll refund every dime of your money. Fair
enough? The only reason I can do this is because I'm supremely
confident you're going to fall in love with my company. You
won't see many performers or agencies giving this kind of guarantee.
Contact
me today for a free quote:
Pick
up the phone right now and dial 310-922-MAGIC (6244).
or
you can send an email to:
zach@ceospecialevent.com
I
can overnight promotional packages to you. Also, if you'd like
to speak with any of my clients I can put you in touch with
them. Many of my happy customers actually "sell" a
lot of my shows for me, that's how great these programs are
for your company.
I
look forward to making your next event a success.
Regards,

Zach
Waldman
P.S.
I'm based in California but I travel on a regular basis so don't
worry if you're out of state.