Bar And Restaurant Promotions

Dear Restaurant Owner/Manager:

Your restaurant may be so successful that your customers have long waits before they can be seated. Once seated, they may once again have a long wait for their meals.

The bad news is that you're losing customers because some people see that long line and just turn around and go someplace else.

On the other hand, you may not have the amount of traffic in your restaurant that you desire. Maybe your lunch hour is busy, but dinner is slow.

You need a unique way to bring more people into your establishment.

THERE ARE SO MANY THINGS YOU AND YOUR STAFF ARE TRYING TO ACCOMPLISH:

• Excellent Service
• Fantastic Food
• Terrific Atmosphere
• Great Value

All of the work that goes into your restaurant is wasted if nobody eats there.

FORTUNATELY, THERE IS SOMETHING YOU CAN DO TO MAKE SURE THAT LONG LINES DON'T LEAD TO LOST BUSINESS. YOU CAN ALSO GENERATE MORE BUSINESS DURING SLOW PERIODS. In this letter, you will find out how.

WHO I AM

My name is Zach Waldman. I'm a professional entertainer with over 15 years of performing experience. I'm a member of the Academy of Magical Arts at the Magic Castle and I specialize in programs of magic for corporations and restaurants.

HOW THIS PROGRAM WORKS

The basic program involves strolling close-up magic done table to table. Everything I use fits in my pockets and takes up no extra room. I spend anywhere from 2-10 minutes at a table amazing your guests with sleight of hand. Your patrons will be thrilled as coins, cards, and other everyday objects come to life right in front of their eyes.

THE BENEFITS TO YOU

• Entertain and amuse your customers while they are waiting for their tables. Their wait will seem a lot shorter and if people see they have something to do, they'll wait instead of turning around and going somewhere else.
• When your kitchen and wait staffs are in the "weeds," having entertainment can ease a long wait for food.
• A house magician can be a great marketing tool to boost traffic during slower days or shifts.

"Won't this annoy my wait staff?"

I have found that the opposite is true. When your wait staff is slammed, they'll appreciate having me around to keep their customers happy. I know that your customers go to your restaurant for the great food. That's why my performance is done after the order is taken and before the food arrives. No matter what I'm doing, I stop for your wait staff. Furthermore, many waiters and waitresses have reported higher tips because of my performance. Customers are just happier when they're entertained.

"Do you accept tips?"

Some magicians will do anything short of putting on a ski mask to get tips from customers. I think that soliciting for tips is incredibly tacky. However, if you refuse a tip, some people are genuinely upset because they want to show their appreciation and if you refuse it, they take it personally. In a nutshell, I do not solicit tips but I accept them when they're offered.

"We're on a tight budget."

Your restaurant will make more money because of my service. You will see that people that would normally leave instead of waiting in a long line will stay. Furthermore, you will see that many customers come in simply because you have entertainment which makes their dining experience unique. The extra revenue that my shows generate for your restaurant will be higher than the cost of having me perform.

"Won't your shows take away from my restaurant's ambience?"

Once again, I understand your needs and will provide you with entertainment that works for your particular environment. The shows can be low-key and almost invisible. Your other patrons will barely be aware that they're happening. On the other hand, if you want high energy, I can deliver that as well. The nature of the show is entirely up to you. You should look at my show as a tool that adds to your customer service, advertising, and marketing. One secret of marketing is to make your business stand out. Having a house magician that is professional, elegant, and entertaining helps make your restaurant unique.

You're Protected by a 100% Iron Clad Guarantee:

• You will have more satisfied customers.
• When people have to wait for their meals, they won't be upset because they'll be entertained.
• If you include that you have a house magician in your advertising and marketing, you will see an increase in business.
• The performance will begin promptly at the requested time.
• The performance will be as low-key or high energy as you like.
• The show will be unique.

It's Simple To Have Your Very Own Magical Entertainment.

Most restaurants hire me for one day/night out of the week. The sooner you call, the better chance you'll have of securing a day/night that's best for your restaurant. To avoid being disappointed, please pick up the phone and call me right now at 310-922-MAGIC (6244). If you have any questions or need additional information, I'll be happy to help you.

I'm looking forward to your call.

Sincerely,

Zach Waldman

P.S. Next you'll see some comments about my services. If you want to see more, I'll send you letters or arrange for you to talk with other clients. My happy clients actually "sell" a lot of programs for me. Soon you will too - that's how great this program really is.

WHAT APPLAUSE LOOKS LIKE ON PAPER

"Zach has really added to our restaurant. The customers love him and on the nights we're really slammed, our wait staff loves him for helping out."

Stan, One Night Stan's Jazz and Blues Club

"Besides being an incredible magician, I felt your comedy was extremely funny and tasteful at the right moments. Our employees are still commenting on how entertaining the evening was."

Mike Perilman, President of M & M Boys, Inc.

"We've had entertainment at our sales meetings before, but nobody made us laugh harder than Zach."

Judy Oswald, United American Mortgage

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